Virginia Scheuer
Community Builder • Strategic Leader

Virginia Scheuer Transforming Vision into Community-Driven Growth

Entrepreneurial leader with 8+ years building thriving communities where purpose meets profitability. Expert in AI-powered systems, authentic engagement, and scalable growth strategies.

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Professional Journey

From educator to entrepreneur to strategic community leader—building systems that scale while keeping the soul intact.

CEO & Founder

Soulpreneurs Association LLC

2018 – Present
Remote

Built thriving community ecosystem serving purpose-driven entrepreneurs across Community, Tools, and Education pillars.

  • Developed SoulSoftware platform integrating marketing automation with AI-powered content generation
  • Created SoulCast Studios using AWS Lambda, S3, DynamoDB, and AI to convert recordings into 25+ personalized content pieces, reducing member workload 90%
  • Architected comprehensive member journey systems with custom onboarding and personalized engagement paths
  • Established strategic partnerships including profit-sharing arrangements

Marketing Strategist & Community Lead

The Marketer's Toolkit

2023 – Present
Remote

High-level marketing strategy and community engagement for marketing automation platform.

  • Developed industry-specific onboarding systems streamlining client acquisition
  • Created comprehensive email sequences and promotional content for product launches
  • Host 'In The Spotlight Series' podcast featuring community members

Podcast Co-Host & Community Builder

iProgram, Institute for Program Solutions

2024 – Present
Remote

Building community and thought leadership for program management professionals.

  • Co-host podcast series developing content strategy that bridges technical expertise with authentic engagement
  • Interview industry experts to surface insights and strengthen professional community
  • Represent organizational mission through authentic storytelling

Adjunct Professor

NorthWest Arkansas Community College

January 2017 – May 2019
Bentonville, Arkansas

Taught Theatre courses and directed productions fostering creative expression.

  • Developed curriculum engaging diverse student populations
  • Directed The Antigone Project and Lisa Loomer's Living Out

Success Coach & Forensics Teacher

Bentonville High School

2012 – 2016
Bentonville, Arkansas

Coached students through personalized growth strategies and led competitive speech team.

  • Provided one-on-one support as Certified Success Coach
  • Led Forensics Speech and Debate team building competitive community
  • Designed Oral Communications curriculum for diverse learners

Managing Director & Co-Founder

The Classical Edge Theatre Company (501c3)

January 2012 – September 2018
Northwest Arkansas

Co-founded nonprofit providing free Shakespeare performances throughout Arkansas.

  • Built community of 10,000+ attendees and 100+ volunteers across 6 years
  • Developed fundraising strategies supporting 5 full productions
  • Managed budgets and vendor relationships while fostering mission-driven engagement

Director of Fine Arts

Benton County School of the Arts

2009 – 2012
Rogers, Arkansas

Led Fine Arts department overseeing program vision and curriculum development.

  • Oversaw program vision and cross-departmental collaboration
  • Developed Theatre and Oral Communications courses

Core Competencies

A unique blend of entrepreneurial vision, technical expertise, and community-building mastery.

Community & Engagement

Community Strategy Member Journey Design Engagement Programs Content Strategy Podcast Hosting Brand Voice Development Social Media Strategy

Operations & Leadership

Team Leadership International Team Management P&L Ownership Budget Management Process Design Project Management Vendor Management Cross-Functional Coordination

Technical & Product

GoHighLevel/CRM Platforms Marketing Automation AI Integration (Claude Sonnet) AWS Infrastructure Platform Migrations Website Development API Integration Data Management

Strategic & Business

Strategic Planning Growth Forecasting Business Development Partnership Management Stakeholder Alignment Data-Driven Decision Making ROI Analysis

Tools & Platforms

ClickUp Trello Slack Zoom Airtable Canva AssemblyAI Google Suite

Client Testimonials

Results speak louder than words. Here's what clients and partners have to say.

I can not stop telling everyone about SoulSoftware and Virginia. I have been in business for a long time and I have never had service, or a product or anything else that constantly blows my mind with delight. Seriously DELIGHT is possible to find in business when you are a part of this soulful family.

Kathy Baldwin
Entrepreneur | SoulSoftware Client Since 2022

Because you helped me so much, just in the way I approach things in my business, we are going crazy and I am selling out every single event! I am doing something that no one else in the country is doing and getting massive interest in my website and social media.

Lyshell ReAnn McBride
Business Owner | Soulpreneurs Community Member

Simply put SEE has changed my life and my business for the best. Virginia has led me through several of her amazing Masterclasses, Personal Coaching sessions, and connected me to great people through her community. There is so much value in this community.

Stephanie Hyland
Coach & Entrepreneur | Soulpreneurs Community Member

for more visit facebook.com/soulpreneursassociation or virginia.vision

Let's Build Something Meaningful

Ready to bring entrepreneurial expertise and community-building mastery to your mission-driven team.

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